On the Internet, Google is king. Internet use in the U.S. has reached 77% of the population (only 23% don't have it). Of those, 66% use Google - twice as much as all other search engines combined. Ninety eight percent use Google for mobile search.One high-placed listing at Google can carry a company. That's why the competition for listings is so fierce. The upside is continued success, even in a down economy.
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